What is Augmented Reality?

Augmented Reality is a technique to visualize digital objects in the real environment, for example by showing something on a photo or camera image. Read more about what Augmented Reality is on our blog.

How does Augmented Reality work?

Augmented Reality consists of 2 components; recognition and visualization. By means of Computer Vision and the camera, the system recognizes an object or marker in reality, after which a layer over reality can be projected by visualization. For more technical information about the operation, see this page (Dutch).

What is the difference between Augmented Reality and Virtual Reality?

Augmented Reality visualizes objects in your reality, so you see and stand still in reality. With Virtual Reality you are completely removed from reality and you see a different ‘world’ through VR glasses.

Which equipment do you need with Augmented Reality?

What you need for Augmented Reality depends on the application. In practice, you will always need a device (laptop, tablet or smartphone), possibly supplemented with AR glasses.

Do you have some examples of AR?

  • Guided Selling
  • AR-guided tours
  • AR Portals
  • Lead Management
  • Operating machines
  • Repair and maintenance
  • Assembly
  • Training and education

Want to know more about this technology shaping our future? Read our whitepapers!

What are the benefits of using Augmented Reality?

A next level customer experience or a big improvement in efficiency. Applications can be found in almost every discipline. See our solutions page for an overview. Do you have an idea for your organization? Please contact us! Feel free to ask our specialists if, and if so, how Augmented Reality could help your company further.

What is the investment to be made to start with Augmented Reality?

The costs depend on the application and the technologies used. Important aspects are: The UX Design, AR tracking / Computer vision technology, licenses, hardware and management of the system. Expect at least 50,000 euros for a good and valuable application.

How does an AR project start?

After an initial introduction and possibly a feasibility test, we go deeper into the use case. We do this in an AR Design workshop in which we go through the various aspects of the AR solution together with the client in a cross-functional team. A lot of inspiration, brainstorming, sketching, making low fidelity prototypes and pitches. The result is a list of prioritized functionalities. After all, this list is needed to determine which resources are needed to start the AR development.

Augmented Reality only generates a wow-factor.

Although you can certainly create a wow effect with AR that is very far-reaching, the greatest value lies in the applications that simplify business processes and make them faster/higher-accurate. Many costs can be saved here and it can greatly improve the customer experience. We are not allowed to share many customer cases, which says enough. Still want to see a case with impact? Then take a look at our Otolift case.

What can I do with Augmented Reality?

As a marketer you will experience that the lines between production and customer become shorter. Marketing and sales is much more customer-oriented and there is more time to actually spend on the customer, instead of administrative actions.
As a field consultant you will experience that each customer consultation takes less time and runs a lot smoother, in terms of measuring or providing examples. As a production employee you can produce much more efficiently and productively because you receive the right instructions at the right time, in the right place.

Thanks for reading our FAQ. What’s next?

We believe in co-creation. Our AR knowledge combined with the customer’s domain and market knowledge. When this comes together in conversations and the AR Design workshop designed for it, it always leads to very cool applications. So are you an innovator, a go-getter and do you want to explore what AR can do for your organization? Maybe you already have an idea and want to know if it is feasible? Then it’s very simple, contact Erik.

Erik Sips
[email protected]