3 steps to a successful AR business case

Perhaps you have been inspired to work with augmented reality within your organisation. That’s wise, because AR can deliver a lot to your organisation. But be aware: the success of your efforts depends entirely on what your own strategy is. What do you want to achieve? And how does AR contribute to this? To get an overview of this, it helps to make a business case. It starts with discovering the value of AR. This blog helps you to get that clear.

1. Start at the value chain.

A good start to discover your business case for AR is by first drawing up your own business processes and identifying where there is room for improvement. A good model for this is the Value Chain devised by Harvard professor Michael E. Porter. This model offers a schematic representation of the various departments. As the examples will show, augmented reality allows you to profit throughout the value chain of your company.

Source: Smartsheet

Another widely used model, to see opportunities for improvement, is Customer Journey mapping. A diagram that illustrates the steps your customer(s) go through in the entire purchasing process. And it’s all about visualizing what your customer is experiencing: The sales, customer service and/or service process with the complete expectations and perception pattern of the end user.

Source: B2B international

What would you like to accomplish?

Where in your process are you missing opportunities? What is an easy place to start?

Does AR help?

An important thing to remember is that Augmented Reality is a means, not an end. Through clear AR visualizations, you can streamline processes, sell more, offer better help, and train faster. So dig into your business process and see where opportunities lie. At TWNKLS we have more than 7 years of experience with this process. And we want to make bottom line impact and Augmented reality can help with that. In some cases, however, other technologies fit better with your organisation (goals). The following questions will help you discover whether AR fits your organisation.

2. When can AR yield profit?

  • Do you want to convert poorly accessible teaching material into interactive 3D visuals?
  • Do you have a shortage on technically qualified personnel and would you like experienced people to be in several places at once or watch juniors. 
  • Are you looking for a tool that speeds up the sales process?
  • Have you lost orders in the past because customers couldn’t clearly see if the product would fit before purchasing?
  • Do you think storytelling is important? And do you want to take the user on a journey through unique features and show interesting details of your product that normally remain hidden to the naked eye?
  • Do you want your measurement process to be easier and faster and have the measurement results immediately saved to a computer without noting down? 
TWNKLS Ikea place AR commerce platform
IKEA Place, The AR-commerce platform made by TWNKLS.

3. Get started

If you answered “yes” to one or more of the questions above, then there is a good chance that AR is a technology that benefits your organisation. Now that you know where your challenges lie for bottom-line impact, you can continue to explore how you can implement this innovation.

A s Lean Canvas creator, Ash Maurya says, “Life’s too short to build something nobody wants.” We are therefore pleased to offer AR workshops to help you understand its possibilities within the context of your own needs.

Innovation can bring you a lot, but it is also a challenge that not everyone dares to take up. At TWNKLS we understand this, and have therefore developed a methodology that explores the possibilities of AR together with you in an Agile way with the least possible risk. Starting small is the motto. Because you don’t have to be an expert to start but you do have to start to become an expert. Because one thing is certain: “AR will become as normal as 3 meals a day” (Tim Cook, CEO Apple).

As a first follow-up step, you could think of a hands-on workshop for your team, that shows where the opportunities lie within your organization. Or an AR prototype which could inspire and convince internal stakeholders. If you are already further in the process, a technical feasibility study could be made by our R&D specialists of your augmented reality ideas. Of course, you can also first read more about the subject matter yourself. Then we recommend our Newsletter. You can subscribe to it on the bottom of this page.

Augmented Reality Map Zeeland

We developed an Augmented Reality app for the province of Zeeland in The Netherlands. This app allows you to get information about Zeeland by looking at a map of the province. for more information about the app, click here.

Visual Search

A new feature was added to the Ikea Place app in March 2018. The feature is called Visual Search and it allows you to scan any piece of furniture. The app will tell you if Ikea has a similar piece of furniture and you will even be able to place it in AR right away.
In the video above a demonstration of the new function is shown. The magazine that is used isn’t an Ikea magazine.

Edge base tracking with TWNKLS NGT

From the TWNKLS Lab: this video presents our “Edge-Based Tracking” algorithm in action. It was developed to be able to track objects and environments that lack good texture and contrast, such as CAD models, cars, metal objects. It found its first application in the Pellegrini application that we developed for the Mauritshuis museum in the Hague.

More information about the Pellegrini app can be found here

Hololens WEMO Operator System

Augmented reality voor industrie en onderhoud

TWNKLS created a Hololens solution for machine builder WEMO. Our first-in-kind flexible solution allows an operator to manage his production schedule, operate the machine, access real-time machine data, and get remote visual assistance.
You can now run multiple production lines completely hands-free. Wherever you want, whenever you want.

Otolift: Augmented Reality Business tools

TWNKLS Otolift case

Otolift is a Dutch company that produces stair lifts which are sold worldwide through a dealer network. The stair lifts are used by elderly and disabled people. Sales representatives of Otolift make use of an Apple iPad in their sales process, with the app they show their customers what the stairlift looks like in their own home.
In addition to a visualization and configuration tool TWNKLS has developed a measurement tool. Measuring a staircase becomes a simple task with this solution, because of the direct (visual) feedback the quality of measurement is improved. This new method of measuring is very reliable and accurate and results in a reduced error margin and higher efficiency.
The measurement app generates a 3D model with a reconstuction of the staircase. This is used, without further adjustment, in the stair lift production process by the designers of Otolift.

Indoor positioning with VIO tracking

inside positioning with vio tracking in twnkls office

From the TWNKLS Lab: in this video, we show the first result of our indoor positioning system, combined with VIO tracking. The indoor space is scanned with photogrammetry techniques. The VIO tracking runs on Windows in the Unity Editor, on a laptop. For more information, see the blog post