PTC and TWNKLS join forces to accelerate enterprise augmented reality application development.

We are proud to announce that PTC has acquired TWNKLS | augmented reality. PTC is an American software company with an annual turnover of 1.06 billion euros and is well known in the Netherlands for its CAD, PLM and IoT software.

Shared vision: empowering your organization

The acquisition is a logical step for both parties. Both PTC and TWNKLS focus on innovative technology that enables end-users to effectively design, produce, maintain, and sell their products. The two parties have already been working together for some time now because TWNKLS is a user of Vuforia AR software which was taken over by PTC earlier in 2015. Gerben Harmsen, Founder of TWNKLS “There’s a shared vision of industry 4.0 where AR will be an innovation force of unbelievable scale” “We empower organizations with more power and creativity”.

A targeted investment in the fastest growing branch of PTC

Jim Heppelmann, CEO of PTC, said the thinking behind the TWNKLS acquisition was similar to PTC’s recent acquisition of systems integration partner Factora: The company needs more subject matter experts to accelerate deployments with customers and partners for AR and the industrial Internet of Things, which are the company’s fastest-growing businesses. “PTC, in general, is a software company, not a services company, but we do want to have enough services capacity to do the early implementations, to work with the strategic customers and frankly to enable and then support bigger ecosystem providers,” Heppelmann said.

The CEO said as a firm that has worked on the “most advanced AR implementations in the world,” TWNKLS will give PTC an important capability to “train the trainers and teach the teachers. We don’t have an aspiration to build a big services business, but we do have almost an obligation to make sure we can support all the partners and the customers,” he said.

An expanding focus 

In its new role, TWNKLS will continue to focus on both developing and implementing AR solutions in the form of sales tools to boost customer experience, as well as industrial tools for process optimization, serving a broad customer portfolio including Heerema, Innovam, IKEA, Otolift, Damen and others.

The TWNKLS team will continue to serve their customers from their own office next to Rotterdam CS.