Vodafone Footprint Campaign

Vodafone launched a campaign to promote their All-in-one Multitainment Box via commercials and print. Twnkls and Kontrast succesfully extended this campaign to several Vodafone flagship stores in Germany with an in-store Augmented Reality Experience. Throughout the city footprints of the TV, movie and sports heroes who are “living in the box” can be found. These footprints lead to the Vodafone flagship store. When holding up a tablet the user can experience the virtual characters coming to life in the store and watch trailers.

Twnkls developed the App and implemented the AR functionality, enhanced with Twnkls propriety AR tracking technology.

Vodafone

Vodafone

Vodafone

Curious? Feel free to contact us to see how we can make augmented reality work for you!