Royal Delft Augmented Blueware

A world premiere

On 16 April Royal Delft, FLEX/design and TWNKLS|Augmented Reality release the concept ‘Augmented Blueware’. Within the walls of the beautiful Palazzo Francesco Turati in Milan you are introduced to an extraordinary process, that puts the craft of Royal Delft master painters, dating from 1653, in the limelight. An innovative process transfers the decoration of a unique hand painted Delft Blue vase onto tableware. The concept is presented at MASTERLY – The Dutch in Milano – during the largest design event of the world Salone del Mobile in Milan, Italy from 17 – 22 April 2018.

 Unique through fusion of expertise

Just imagine, an exclusive tableware collection for you with precisely the same decoration as your own Delft Blue vase. Royal Delft, FLEX/design, and TWNKLS|Augmented Reality made it happen, thanks to their close collaboration and fusion of expertise. The innovative process that the three companies developed, ensures that a specific decoration from a unique hand painted vase can be transferred to tableware decorated with that same one-of-a-kind design. By doing so, the exclusive tableware could become a truly extraordinary family tableware or a fantastic wedding gift.

Innovation of centuries-old craftmanship

The state-of-the-art, innovative 3D-scan process enables a specialist to remove the complete surface of a unique, hand painted Delft Blue vase and subsequently unfold like a flat, digital card. With this graphic decor the Royal Delft designers can produce beautiful transfer reproductions, that are thereafter placed on tableware, as much and as many times as you wish.

Augmented Reality and art


By master painters and Dutch designers

Every hand painted Royal Delft vase is a unique piece of Delft Blue craftsmanship. It is a fusion of Royal Delft DNA and the signature of the master painter. Every new piece is different, but always undeniably Royal Delft. Uniqueness is central in ‘Augmented Blueware’. Thanks to modern technology the craftmanship of master painters takes centre stage. ‘Augmented Blueware’ also offers Dutch designers a contemporary, blank canvas. Frank Tjepkema had the honour to design the first Dutch Design vase. ‘Tjep’ was inspired by the decorations from traditional Delft Blue vases and gave these a new 3D dimension. The result is extraordinary and, as always, undeniably Royal Delft.

Division of roles

‘Augmented Blueware’ was created thanks to the close collaboration of the three partners. Together, they have placed an extraordinary craft centre stage in the 21st century. Royal Delft had the desire to bring a unique tableware to market. Moving on an already full dining market, FLEX/design came up with this extraordinary concept; the creation of an extremely unique tableware that uses the decoration of a unique, hand painted Delft Blue vase as the base. The technical expertise of TWNKLS|Augmented Reality made the concept possible.