TWNKLS nominated for Dutch Interactive Award

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TWNKLS is nominated for a Dutch Interactive Award, category B2B with the WEMO Operator System case. Together with WEMO, specialist in machine building and machine components, TWNKLS created an application for HoloLens which lets an operator run a full production line by himself.

The Dutch Interactive Awards are the prizes for the best interactive work. The nominations were announced April the 5th and the ceremony will take place on Thursday, June 1st, 2017 at the Beurs van Berlage in Amsterdam.

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TWNKLS HoloLens workshop @ MaintenanceNEXT

From 11 to 13 April, MaintenanceNEXT 2017 will be the epicentre of the maintenance industry. This industry event will focus on employment, innovation and value creation in maintenance and repair. TWNKLS will be present during this event: the 11th of April we will hold an Operator 2.0 HoloLens and Google Tango workshop where our experts let you experience augmented reality for yourself.

MaintenanceNEXT logo

Operator 2.0

Together with WEMO, specialist in machine building and machine components, TWNKLS created an application for HoloLens which lets an operator run a full production line by himself. WEMO expects to be 35% faster, and to make 90% fewer mistakes. We will hold a do-it-yourself workshop where you can be the operator and experience augmented reality for yourself. You can sign-up to join our workshop.

We are looking forward to meet you and talk to you about our maintenance enabling technology!

 Bezoeker workshop

AR: interaction between humans and knowledge

‘Mastering assets; partnering for performance’ is the theme of this year’s MaintenanceNEXT. Mastering Assets goes a step further than simply ‘managing’ assets. In order to help a client as quickly and efficiently as possible maintenance professionals need full control of the installations. By supporting those employees with advanced technology and relevant AR lets them excel in their field. That is exactly what AR is about: the interaction between humans and knowledge.

Decrease downtime

Using AR can make your workers’ daily work easier and help them solve problems in a quick and efficient way. Let a remote expert see what you are seeing and guide you through the process in a visual, step by step way. All you need is a normal phone or tablet. This method has been proven to not only work more effectively, but can also shorten the time spent solving a problem. Less downtime, less money wasted, happier users.

Practical information workshop

Don’t forget to get your free ticket for MaintenanceNEXT!




TWNKLS Celebrates 6-year Anniversary

April 1st 2017 marks six years for TWNKLS, making this pioneering company a dinosaur in the world of Augmented Reality (AR). What began as two curious Dutch entrepreneurs in a non-existent market has proven to be a serious contender, now competing with 15 heavyweights in the international arena. How they did it? The TWNKLS founders, Gerben Harmsen and Lex van der Sluijs, describe their journey and share their vision for the years ahead.


When TWNKLS started out in 2011, they were practically falling over all the new technologies. Most of these, however, fell short on execution, had no clear application or were bought up by larger companies. According to Lex:

It was a very exciting time. With so many new AR technologies, we expected the market to take off at any moment! But the technologies often had many hidden limitations, therefore it took longer than we expected.”

Their first AR project was making the world’s first virtual postage stamp. It was a neat, new way of conveying information. For Gerben and Lex, it also showed how well their combined experience with the technology and feeling for strong content came together for a concrete business case. And so, TWNKLS was born and the challenging search for clients began. Gerben explains:

“We owe a lot to our early clients who believed in what we were doing. Their patience, resources and open mind made the initial showcase projects a reality.”

Gerben en Lex


Companies would often see a new technology in the US and want to work with it. In many cases, TWNKLS was a pioneer worldwide, already working with the technology in the market. So, what gave TWNKLS this head start?

- Clients come first. While others were busy making gimmicks to show off what the technology could do, TWNKLS focused on solving serious business problems for its clients, all along the value chain.

- Hands-on mentality. With the pragmatism the Dutch are famous for, TWNKLS makes use of the technologies available, figures out what is missing and builds a solution. This approach has given them tremendous knowledge and expertise in AR and computer vision techniques.

- Understand how it works. TWNKLS understands how the technology is put together. Their R&D department has grown and they can now also build the user-friendly interfaces to offer clients a complete package.

“We were one of the few worldwide to engage with the market and at the same time able to develop our own technology to find meaningful solutions.”


TWNKLS is growing up. Projects and experimentation in the pioneering phase now give way to developing AR products for the business market. By now, Gerben and Lex know the field of AR inside and out. They know where the opportunities lie, what technological challenges they face and also what can be achieved and within what timeframe.

Currently, TWNKLS is focusing on something special: collaborative AR. This enables people to work together from anywhere in the world, supported by each other and by AR technology. Whether for healthcare sector, security or for technical maintenance, the core is helping people to collaborate and solve problems, and to present them with the right information at the right place and time.


A few examples of TWNKLS can do. Click to learn more! 

  • Mauritshuis Pellegrini App (2015). A milestone in the technical advances in tracking up to the lowest level of pixels. The app enabled museum visitors to relive the restoration of the Golden Hall of the Mauritshuis.
  • WEMO Operator system Together with WEMO, specialist in machine building and machine components, we created an application for HoloLens which lets an operator run a full production line by himself.

TWNKLS looks back on Virtual Revolution

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From the 7th till the 9th of March the Virtual Revolution and RapidPro took place in Veldhoven. More than 4200 people visited the 107 exhibitors and participated in the conference program and the workshops. Together with its clients, TWNKLS showcased successful implementations of augmented reality with regard to training and instruction, maintenance & repair, remote expert and measure and visualization.

We can look back on a successful exhibition with inspiring encounters, enthusiastic responses during our Hololens and Google Tango workshop and engaging and informative presentations by our clients.


On Wednesday the 8th of March several speakers gave presentations of AR applications in industry and the security domain. We’ve attached some of these presentations below, should you want to look into them more extensively.

Download the presentation of dr. Stephan Lukosch, TU Delft.
Download the presentation of Jordy van de Velde, WEMO.
Download the presentation of Gerben Harmsen, TWNKLS.

Want to have a short retrospect on the Virtual Revolution? Check out the photo’s on our Facebookpage.


Augmented Reality: Enabling the future

The first three parts of our series on augmented reality have showcased current solutions that make Industry 4.0 possible. This final article will focus on how the field of AR will develop in the future. A future made possible by advancing technology and an ever-growing adoption of augmented reality.

The next generation of smart glasses
Most current AR applications are made for a phone or tablet. Smart Glasses will be the next big step forward for these apps. Smart head mounted displays let you look through a clear lens at your work, but can also show augmentations. Google Glass was one of the first, but new devices such as Microsoft’s Hololens or the Meta 2 are in a completely different league. Next-gen Smart Glasses offer an immersive field of view and powerful computing. Because they are mounted to your head they leave your hands free to do whatever you want. You simply control the devices via gestures or your voice. This enables you to do complex maintenance tasks whilst seeing clear instructions superimposed over your work.

First industrial application for Hololens
Industry is the best place to combine the strengths of augmented reality with the potential of Smart Glasses. This year WEMO, specialist in machine building and machine components, rolled out the first industrial application for Hololens: WEMOlens. This app lets a single operator run a full production line in a mobile hands-free way. Traditionally an operator can only control a machine at a single fixed console. But since some production lines can be over 100 meters long the operator loses a lot of time walking around. So instead of forcing you to walk to a console WEMOlens brings everything you need to you.

High-res image WemoLens3

A flexible solution
An operator can use WEMOlens to operate the production line, and view the line status and OEE (Overall Equipment Effectiveness) data. The application also lets you see and change your production schedule as well as offer a direct remote assistance link to WEMO itself. The app can use IoT sensor data to push information to the user only when he needs it. The result is a flexible solution that lets an operator focus on what he does best: making reliable and high-quality products!

35% faster
WEMO expects to be 35% faster, and to make 90% fewer mistakes by using the Hololens.It serves as the perfect finale for this series on how augmented reality forms the driving force behind Industry 4.0. AR empowers workers via smarter working environments, and lets them focus on creating value in a safe and reliable way. Think of how augmented reality can help your business and join the new Industrial Revolution!

A smarter workfloor with Augmented Reality.

Our previous installment showed how training your workers with augmented reality can help them perform quicker with fewer mistakes. This story will be about using AR to make your workers’ daily work easier and help them solve problems in a quick and efficient way.

Augmented measuring
AR can be used to show digital information in a real context. But it can also be used to gain more information about that context, such as accurate real-time measurements.

Leading stairlift manufacturer Royal Otolift wanted to streamline their sales and measuring process that such a complex product requires. With AR technology they are now able to measure stairwells based purely on visual input. Before this was a very specialized process that was notorious for being error-prone and time consuming. With TWNKLS’ proprietary technology Otolift is able to perform an accurate measurement using an iPad, which results in a 3D model of the stairwell – ready for engineers to use! This method isn’t just a lot faster than measuring by hand – it’s a lot more accurate as well. All measurements are accurate to 0.2%.

Otolift App Ecosystem 555 breed
Reduces faults
The use of AR offers instant expertise to the user, letting an untrained salesman perform a task that until now had to be done by a certified engineer. The new accurate measurement system reduces faults, gives direct feedback and reduces production lead-time.

Remote assistance
Examples like Otolift show that AR in itself can create a lot of value. But it can also prevent losing it. In industry mistakes happen, and they can be costly. A specialist component that breaks on an oil rig, for example, can result in a shutdown costing millions per day or even a real danger to life and limb. You’d need some expert help right away to minimize losses, but that expertise isn’t always on-site.

Less downtime
Currently this support is often given by a complicated system of emails and helpdesks, which waste the user’s time and the manufacturer’s money. Remote Assistance offers a visual way of helping to solve a problem. Let a remote expert see what you are seeing and guide you through the process in a visual, step by step way. All you need is a consumer device. This method has been proven to not only work more effectively, but can also shorten the time spent solving a problem. Less downtime, less money wasted, happier users.

In this series we’ve learned wat AR can do for Training & Instruction, Measure & Visualization and Maintenance & Repair. In our final installment you will see how all these fields come together to form the future and present of AR for Industry 4.0. So be sure to read the next story!

Augmented Training: learn while doing

As we learned in our first publication augmented reality lets you share information in a clear, concise, and contextual way. This makes it ideal for training purposes. In this installment we will show you how AR training can be used to cut assembly times by almost a third while reducing on-the-job mistakes by over 90%. AR is the key to a smarter operator that always gets it first-time-right.

Gap between learning and doing
To do a job well you need to know how to do it. We were all new once and we all had to learn. You spend a lot of money training your workers, but you spend even more money fixing the mistakes made by those that didn’t learn it well. Mistakes are examples of the gap between learning and doing. We learn from a book, a teacher, or a course, and then later we apply that to what we want to do. We alternate our attention between taking in knowledge and using it. In between a lot is lost in interpretation or in bad memory. This is especially true for complex, rare, and unique tasks; the ones you simply can’t train for. This gap wastes time, creates mistakes, and burns efficiency.

Instant Expertise
Augmented Reality closes this gap. It takes the frustration out of learning by showing your information directly onto what you’re doing. By using rich visualizations something as complex as this injection pump becomes a logical machine. You can see what each part is, or what the operating principles are. AR makes these normally hidden processes visible in a very clear way and offers you instant expertise. All you need to do is to point your tablet at what you want to know.



On the job training
The gains are even bigger with more complex tasks. In a test with Boeing untrained laborers had to assemble aircraft parts, assisted by either Augmented Reality or written instructions. The group that used AR performed their task 30% faster and with 96% less errors than the other group. Because of this TWNKLS is currently working together with DAF Trucks to apply these lessons to DAF’s own processes.

Augmented training
Augmented Reality lets you train and learn on the job, and lets you build experience where you need it. It makes for a happier worker that is trained faster and performs better. Our next installments will go deeper into the value of AR for Measure & Visualization and Maintenance & Repair situations. So be sure to read the next story!


Augmented Reality: Empowering Industry 4.0

Augmented Reality: for some it’s science fiction. But those in the know have been using it for years to reduce faults, increase efficiency, and improve their bottom line. Companies like Boeing, DAF, and DHL rely on augmented reality to keep their processes running smoothly. If you want to know how to make your company leaner, improve your sales, prevent costly shut-downs, and see the future of manufacturing then keep reading.

Let’s start with the basics and go into what AR is all about.

The value of Augmented Reality
Augmented reality is about placing digital information into the real world in the right context. AR has you look at the world through a device like a smartphone, tablet, or smart glasses. This device recognizes what you’re looking at and then places a digital addition on top of what you see, called an augmentation. This can be an instruction, a video, a 3D animation – anything that adds value. It’s always in the right perspective, it’s always very clear, and it’s always accurate. Put simply augmented reality bridges the gap between information and context. 

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TWNKLS | augmented reality @ Virtual Revolution


Op 7, 8 en 9 maart staat TWNKLS op de Virtual Revolution in Veldhoven. Het evenement, dat uniek is in de Benelux, laat zien wat virtual en augmented reality voor de industrie kan betekenen. TWNKLS laat samen met haar opdrachtgevers succesvolle implementaties van augmented reality zien met betrekking tot training & instructie, maintenance & repair, remote expert en measure & visualisatie. Gerenommeerde eindgebruikers zoals WEMO en Innovam delen hun ervaringen, aanpak, visie en behaalde resultaten.

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TWNKLS at Emerce Dare 2016




On the last day of November Emerce held the first edition of Dare, a conference for creative professionals in Holland that caters to designers and developers from a variety of fields.

Speakers included Frog Design, Fabrique, Momkai and our own Marnix Kickert. He gave a talk on designing for augmented reality, with special attention to designing for wearables such as Hololens. Augmented reality is one of the most exciting challenges facing designers today, and interest was high. We definitely got an interesting discussion going!

We’d like to thank the people at Emerce for making this possible and we hope to see you next year at Emerce Dare 2017!