TWNKLS sponsor of ISMAR, the leading academic conference on AR in Nantes

Categories:News, Uncategorized

The IEEE ISMAR is the leading international academic conference in the fields of Augmented Reality and Mixed Reality. The symposium is organized and supported by the IEEE Computer Society and IEEE VGTC.

The congress jointly organized by Centrale Nantes and Inria will be held at La Cité, Nantes Events Center in Nantes (France), on October 9–13, 2017.

Meet TWNKLS at Augmented World Expo Europe 2017

Categories:News, Uncategorized

AWE is back for its second year in Europe. AWE Europe 2017 takes place at the MOC in Munich, Germany on 19-20 October 2017 and will bring together 1500 attendees including developers, creators, C-level executives, entrepreneurs, press, & investors. TWNKLS | augmented reality is sponsor at this event, visit our booth 212 for the best enterprise AR solutions for Security, Health, Industry, Commerce and Retail.

Last year we looked at how AR and VR are bringing superpowers to the people. For this year’s AWE Europe 2017 we are on a mission to highlight how to use these Superpowers to Change the World. This year’s conference and expo will showcase speakers, startups and organizations who are using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and promote sustainability in the world.


Our AWEsome Program

AWE Europe 2017 features two full days of on-stage content and five speaking tracks including our main keynote stage, developer workshops, creators track, enterprise track and startup pitches.


Inspirational Keynotes: our main stage keynote talks explore how AR and VR superpowers are changing the world with thought leaders from Bosch, Audi, RE’FLEKT, DAQRI, ODG, Avegant, THX, Nvidia and more

  • Opening Keynote from Ori Inbar on the State of AR
  • Smartglasses Panel with leading manufacturers discussing the successes and challenges on the path to adoption
  • Investors Panel analyzing the market and identifying the opportunities in this space to invest
  • Talks on AR & the enterprise, technical breakthroughs, AR’s impact on art & film and AI’s role in this next wave of computing


Augmented reality is the most natural way to give you the information you need, when you need it. We bring technology, people, and knowledge together so people can work, play, learn and experience through our applications and platforms. 


twnkls | augmented reality is a powerhouse in the area of computer vision and augmented reality technology. As a recognized pioneer, we push the technological envelope with attractive applications and we can help you to dazzle your end users or to optimize your industry’s value chain. 


We are dedicated specialists, passionate about developing and implementing new algorithms and cutting-edge technology, creative concepts and disruptive business ideas. Enthusiastic, daring, creative, with a “can-do!” mentality. But above all, we know AR inside and out… it’s in our DNA. For over 7 years now, TWNKLS is a leading AR specialist with a proven track record in the fields of security, health, industry and commerce.


IKEA PLACE allows people to virtually place furniture in their home

Categories:General, News

*** TWNKLS and SPACE10 developed and launched the IKEA PLACE app. Here is the press release. ***

Ikea partnered with Space10, and MDC Partners, agencies 72andSunny Amsterdam,​ ​Assembly​ ​and​ ​Allison+Partners​ ​to​ ​develop​ ​and​ ​bring​ ​Ikea​ ​Place​ ​to​ ​market.


Ikea Place marks a significant milestone in the Ikea digital transformation journey and kickstarts a shift in the way retail furniture will be purchased. The AR app helps consumers focus on the fun part of experimenting with the design of the space, removing the gap between imagination and reality. In the future, the app will also play a key role in the launch of new product lines.


To launch Ikea Place, Inter Ikea Systems partnered with Space10 and TWNKLS for the User Experience and development of the app. 72andSunny Amsterdam developed the strategy, comms planning, and creative assets for the BETA launch, which includes a series of films, GIFs, social content and blog post.
“​Ikea Place makes it easier to make buying decisions in your own Place, to get inspired and try many different products, styles, and colors in real-life settings with a swipe of your finger. Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet. Only this time, much faster,” says Michael Valdsgaard, Leader Digital Transformation​ ​at​ ​Inter​ ​Ikea​ ​Systems.
“We are really excited to have taken the first step with IKEA in its digital transformation. As AR experts, our development team has very much enjoyed working so closely with the creative and passionate minds at IKEA and Space10. Our goal was to build a user-friendly app that makes the complex technology invisible and gives users a seamless ‘try before you buy’ experience in their own homes. 
Part of the success of IKEA Place lies in the amount of content built into it and the high quality of the 3D furniture featured. Delivering 2,000 pieces of virtual furniture in a 7-week period that would meet IKEA’s quality standards was a real challenge. We look forward to having every living room transformed into an IKEA showroom.” – Gerben Harmsen, Founder TWNKLS
“It’s been fascinating and wonderful to work alongside Ikea as they navigate this next chapter in their digital transformation story. Augmented reality has the potential to quickly change established behaviors and Ikea Place is a leading example of both the simplicity and potential AR can offer. Not only have we been able to partner with a much-loved global brand, we have had the opportunity to help them humanize some cutting-edge technology; that’s the sort of work we relish at our Place”, says Simon Summerscales, Director of Communications Strategy, 72andSunny Amsterdam.
Ikea has always been committed to making affordable, beautiful and functional design available to the many people. Today, the global retail brand is putting technology at the heart of its mission with the launch of Ikea Place, an augmented reality (AR) application that allows people to virtually “Place” Ikea products into their spaces. Ikea Place automatically scales products based on room dimension with 98% accuracy, allowing people to make more confident decisions,​ ​and​ ​making​ ​the​ ​purchase​ ​process​ ​simpler​ ​and​ ​stress-free.
Initially built on Apple’s recently unveiled ARKit technology, Ikea Place was launched during the Apple Worldwide Developers Conference, one of most anticipated moments of the tech and innovation​ ​industry.​ ​​The​ ​app​ ​will​ ​roll​ ​out​ ​globally​ ​on​ ​iOS11​ ​starting​ ​September​ ​19​ ​in​ ​the​ ​USA.
More than 2,000 Ikea products will be available in the app at launch. The products in the first release will focus on larger furniture products for the living room: all sofas, all armchairs, all footstools, all coffee tables and top-selling storage solutions that can be Placed on the floor. Some of the most recognized Ikea products are available on Ikea Place, including the VIMLE sofa,​ ​the​ ​STRANDMON​ ​winged​ ​chair,​ ​and​ ​the​ ​LISABO​ ​side​ ​table.
The AR technology is so precise that you will be able to see the texture of the fabric, as well as how light and shadows are rendered on your furnishings. In addition to digitally placing Ikea products in a room, the app allows people to capture the setting in the app and share as an image​ ​or​ ​video​ ​with​ ​friends.
Assembly led the media and investment strategy for the launch including development of a toolkit for consistency across markets and a data blueprint for performance evaluation. Allison+Partners was responsible for developing the global public relations strategy, as well as media​ ​relations​ ​implementation​ ​to​ ​support​ ​the​ ​launch​ ​of​ ​Ikea​ ​Place.



Gerben Harmsen speaker at Flanders Make network event

Thursday the 22nd of June, TWNKLS founder Gerben Harmsen will be speaking during the Flanders Make network event in Belgium. Flanders Make is the strategic research centre for the manufacturing industry. During his presentation, Gerben will go through a number of successful real-world cases that show how augmented reality enables Industry 4.0. This network event is exclusive to members of Flanders Make. 

About Flanders Make

Flanders Make does technological research in mechatronics, product development methods and production technologies. Flanders Make collaborates with major companies and SMEs. Together they focus on product and process innovation based on the challenges and needs of the industry. By 2018, more than 300 researchers will work full-time at Flanders Make as a unique research community on a joint industrial research agenda.

AR to enable Industry 4.0.

Augmented reality (AR) is key to the fourth Industrial Revolution, Industry 4.0. By bringing information into context AR enables a new kind of worker that can learn while doing. Augmented reality offers your worker instant expertise. It empowers them to do a new task first time right. TWNKLS is a leading supplier of practical AR solutions that make Industry 4.0 possible. With our own collaborative STAR Platform we serve our client’s needs. Our high-end applications can be found everywhere from oil rigs to assembly lines.

AWE USA 2017 was amazing!

From May 31 till June 2, the 8th Augmented World Expo (AWE) took place in Santa Clara, USA. With 4,700 attendees, 351 speakers, 212 exhibitors and 100,000 sqft. of expo this was the biggest AWE ever! During AWE, TWNKLS showcased successful implementations of augmented reality and we held the international unveiling of our STAR Platform: a unique AR Platform designed to let your company benefit from AR in a flexible, future-proof way. 

Our 3 most important take-aways of AWE 2017

  • Augmented Reality is rapidly maturing! As the market grows companies grow with them. It’s great to see that an industry that only a few years ago catered to small niches is growing into a proven value creator for numerous other industries. Boeing for example is using AR in day-to-day production activities. As TWNKLS thrives we feels this industry momentum coming on strongly as well.
  • So many great new devices are coming up. Demonstrations were held by DAQRI, ODG, and Meta of their latest innovations. More immersive displays and more powerful technology means smart glasses are becoming more and more attractive to use in your business. We are very excited to be working with the latest of these innovations!
  • As technology matures, applications mature as well. From the new tracking technologies of Vuforia, Zumoko, and Fraunhofer to unique experiences such as an AR Easter Egg Hunt by AfterNow – augmented reality is used in a huge range of applications from retail to games, and from oil rigs to your living room.

AWE 2017 hardware

Presentations that amazed us;

TWNKLS presentations

Two of our colleagues gave a presentation during AWE; you can watch their sessions now. Daniel van der Schoor gave a presentation on how AR can transform your business. Dragos Datcu gave a presentation on how augmented reality can enhance security. 

Presentation Dragos

TWNKLS finalist for the Auggie Awards

We were selected as a finalist for Best Enterprise Solution with the WEMO Operator System. We didn’t win, sadly, but are very proud to be the only Dutch company to claim our place among the elite of the AR world. 

Read more about AWE 2017.



Gerben Harmsen speaker at GTDC Summit EMEA 2017

Today, TWNKLS founder Gerben Harmsen is one of the speakers during the GTDC Summit EMEA in Vienna. The Global Technology Distribution Council (GTDC) Summit EMEA 2017 is an exclusive event for IT Channel Executives, channel analysts and the leaders of the top 15 distributors in Europe. During his presentation, Gerben will go through a number of successful real-world cases that show how augmented reality enables Industry 4.0. 

Gerben Harmsen

About the GTDC

The Global Technology Distribution Council (GTDC) is a worldwide industry association dedicated to defining and promoting the role of wholesale distribution in a successful and healthy information technology channel. GTDC members are the largest and most successful distributors, covering 95% of the globe, across 187 countries.

AR to enable Industry 4.0.

Augmented reality (AR) is key to the fourth Industrial Revolution, Industry 4.0. By bringing information into context AR enables a new kind of worker that can learn while doing. Augmented reality offers your worker instant expertise. It empowers them to do a new task first time right. TWNKLS is a leading supplier of practical AR solutions that make Industry 4.0 possible. With our own collaborative STAR Platform we serve our client’s needs. Our high-end applications can be found everywhere from oil rigs to assembly lines.


Empower your operator with the TWNKLS STAR Platform

The TWNKLS STAR Platform is designed for clients that want to give their operators in the field more freedom in their work. The business AR Platform provides your company the benefits of augmented reality without having to commit to something that you know is going to change anyway. No vendor lock-in, no planned obsolescence, full benefits to you and your workers. You are free to apply TWNKLS augmented reality to your business however and at whatever pace you like.

Multimodal tracking platform

Our technology is the basis of the STAR Platform. It consists of a modular system designed to offer robust tracking for every situation. We offer a multimodal tracking platform that implements both our proprietary and 3rd party tracking methods to deal with challenging, real world situations. Future expansions will only strengthen the system.


Optimal tracking for every moment

Our platform supports a host of devices running either Windows, Linux, iOS, or Android. Phones, tablets, and smart glasses. From Meta to Tango, and from Hololens to iPad, the modular make-up ensures optimal tracking for every moment.

This cross-platform, device-agnostic, and tracking agnostic approach is unique in the world, and makes for a robust and futureproof technical basis for your company.

Download the TWNKLS STAR Platform folder.



TWNKLS finalist for the 8th Annual Auggie Awards

In 2013 TWNKLS won the much acclaimed international Auggie Award. This year we have been selected a finalist for Best Enterprise Solution with the WEMO Operator System. Making TWNKLS the only Dutch company in this worldwide contest! On June the 1st the winners will be announced at AWE USA 2017.

The Auggie Awards

The Annual Auggie Awards have been the most recognized industry AR & VR awards in the world since 2010. Now in it’s 8th year, the Auggies continue to showcase the best-of-the-best in the augmented world.

AWE 2017

TWNKLS will be showcasing its new solutions at the Augmented World Expo (AWE) from May 31 till June 2 in Santa Clara, USA. The AWE is the world’s largest conference and expo dedicated to augmented reality, virtual reality and mixed reality.

TWNKL’s Daniel van der Schoor will be presenting some case studies concerning Industry 4.0. and dr. ir Dragos Dactu will give a presentation on how augmented reality can enhance security.



Robert Boers (former Oracle) joins TWNKLS as CEO

Winning awards for its innovative technologies in augmented reality (AR) and implementing these for large international clients worldwide, TWNKLS has grown quickly since its start in 2011. TWNKLS opened its doors on May 1st 2017 to Robert Boers, former EMEA Operations Leader at Oracle, welcoming him on board as CEO. Boers has vast experience leading organizational growth in the IT sector, making him a seasoned operations expert with a passion for change. As CEO, Boers will help TWNKLS into its next stage. In an interview, he tells us more about his ambitious plans for TWNKLS. 

Foto Robert Boers

What are your ambitions for TWNKLS?

We want to make AR more accessible to clients and accessible to more clients. Gerben Harmsen, Lex van der Sluijs (founders) and I identified two focus areas: achieving scalable growth and moving towards a product offer for the market. To do this, we’ve launched the TWNKLS STAR Platform.

TWNKLS STAR Platform is designed for clients that want to give their operators in the field more freedom in their work. Whether it’s a police officer, paramedic, maintenance engineer or sales rep, the AR technologies have been built to provide the operator with detailed and accurate information, quickly and conveniently. In other words, the right information at the right time and place.

TWNKLS STAR Platform is:

  • Modular: tracking, measuring and collaborative technologies can be combined to best fit the business case.
  • Flexible: direct access to new developments and the updates that are becoming available at a rapid pace in AR.
  • Compatible with multiple operating systems and devices like tablets, eyewear and mobile phones. Even detailed CAD data can be presented for viewing on small screens.
  • Seamlessly integrated with operating data from ERP, SEM, MES or other sources.
  • Sector-specific solutions in 4 areas: Healthcare, Security, Industrial and Commerce.

What do you bring to the table at TWNKLS?

TWNKLS currently serves its clients on a case-by-case basis. Each solution is tailor-made, but labor-intensive. I will create the right balance of resources within TWNKLS for establishing scalable and sustainable business processes.

At Oracle I worked on mergers and acquisitions and numerous transitional change programs such as bringing Oracle Applications from a product (license) business model to a software-as-a-service (SaaS) model. Over the years, this has given me quite some first-hand experience at bringing about change and working with people, processes and products.

Why did TWNKLS choose you?

Gerben and Lex are clearly passionate about what they do and what they have built up at TWNKLS. As TWNKLS grew, so did their responsibilities. They recognized that they needed help to realize their ambitions. That takes courage. I’m an operations man. A better balance between technology, commerce and operations will help the company to flourish in all areas.

Why did you choose TWNKLS?

For the adventure. My last program at Oracle was the transformation to digital marketing. Though exciting, I missed the client contact. AR is a field where big players like Apple and Google are making large investments. And while TWNKLS is still relatively young, they’re at least 2-3 years ahead of the market. Unlike many others in the field, TWNKLS has a track record of delivering real AR solutions to real customers with real business benefits. I’m looking forward to further developing the dreams of TWNKLS and its clients.

How will you preserve that special TWNKLS factor?

The client focus is in the DNA of TWNKLS. No matter how the company grows – or how quickly – we will use creativity to develop AR solutions that work and that always contribute to the performance of our clients and their operators.



TWNKLS reaches out to future innovators at Night of the Nerds

On May the 16th, TWNKLS will be present at the Night of the Nerds in Eindhoven. This event is set up for high school kids to get to know the world of digital creativity, technology, and innovation. Besides AR and VR it has a host of coding, gaming, and digital arts to see and experience, as well as a host of experienced nerds to show the current state of the art.

Like every year, TWNKLS will reach out to the future innovators. At this youth-oriented event, we will hold a number of Hololens demos as well as a Hololens masterclass for students of Fontys ICT.

Night of the Nerds 2016

At TWNKLS we understand the importance for high school kids and students to make a well-informed decision when choosing their educational path. Everyone at TWNKLS has been a student and made the choice to do things that inspire and excite them, and make our eyes “sparkle and twinkle”. We understand which choices students have to make and the things they have to take into consideration. Therefore, we reach out to high school kids and students in the process of making these choices. By participating in Night of The Nerds for example.

Night of the Nerds will take place at the Klokgebouw in Eindhoven, and will begin at 12:00 till 21:00 hrs.

Free entrance

Feel free to come by and visit us! To get your free tickets, use code RELATIES.