Last week, Lex and myself visited the insideAR conference in Munich, Germany. This event is all about new AR developments and concepts in different kinds of industry, like automotive, marketing, b2b, industrial and edutainment. The market for AR is growing and more people and companies see the opportunities this technology brings along. Metaio is so confident about the prospects of AR that they stated ‘AR will be on every smartphone in 2014’.
There were demonstrations of new cool AR stuff, like the Head Mounted Displays (HMD) of Vuzix and Sony, car exterior and interior tracking, an augmented city and the Lego-in-store AR concept.