Augmented Blueware wins Dutch Design Award 2018

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Augmented Blueware wins Dutch Design Award 2018

‘Augmented Blueware’ was awarded a Dutch Design Award 2018 in the category Best Client by the Dutch Design Awards jury. They praise the close collaboration of Royal Delft, TWNKLS|augmented reality and FLEX/design in creating this unique concept; an exclusive tableware collection with precisely the same decoration as a unique, hand-painted Delft Blue vase. At the Dutch Design Awards Night on Thursday, June 28th, the jury officially announced all Dutch Design Award winners of this 16th edition to the press and public.

Unique through fusion of expertise
The journey started with Royal Delft’s desire to bring a new tableware collection to market.  Moving on an already full dining market, the FLEX/designers came up with an extraordinarily creative concept: the creation of exclusive tableware that uses the decoration of a one-of-a-kind, hand-painted Delft Blue vase as the base. The crucial next step was finding the TWNKLS team that possessed the technical know-how to develop an innovative scan method, translating this creative spark and bringing it to reality. Thanks to the close collaboration, a fusion of expertise and lots of effort from all three partners, they succeeded in realizing Augmented Blueware, a unique proposition in the tableware market.

Innovation of centuries-old craftsmanship

Every handpainted Royal Delft vase is a unique piece of Delft Blue craftsmanship. It is a fusion of Royal Delft DNA and the signature of the master painter. Every new piece is different, but always undeniably Royal Delft. A state-of-the-art, innovative 3D-scan process enables a specialist to remove the complete surface of a hand painted Delft Blue vase and subsequently unfold like a flat, digital card. With this graphic decor, the Royal Delft designers can produce beautiful transfer reproductions, which are subsequently placed on tableware, as much and as many times as you wish. This exclusive tableware could become extraordinary family tableware, a fantastic wedding gift or a unique presentation at restaurants.

By master painters and Dutch designers
Uniqueness is central in Augmented Blueware. Thanks to modern technology the craftsmanship of master painters takes centre stage. Augmented Blueware also offers Dutch designers a contemporary, blank canvas. Frank Tjepkema had the honor to design the first Dutch Design vase. ‘Tjep’ was inspired by the decorations from traditional Delft Blue vases and gave these a new 3D dimension.

The best of Dutch Design
Dutch Design Awards (DDA) is a renowned award in the design industry. Annually it rewards the very best in the field of Dutch Design. This year, already at its 16th edition, the six main categories of the competition are Product, Fashion, Habitat, Communication, Design Research, and Service & Systems. Furthermore, the jury appoints the winners of the Best Client Award and Young Designer Award. At the Dutch Design Awards Night, all winners are officially announced to the public and press. The winners can be admired at the Dutch Design Award exhibition during the Dutch Design Week from October 20 – 28th 2018 in Eindhoven, The Netherlands.

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