TWNKLS is 3 times nominee for the Dutch Interactive Award 2018

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We are nominated three times for Emerce’s Dutch Interactive Awards! We submitted two cases in multiple categories and are happy to announce that we are nominated in all of them. Below a short introduction on the nominated projects.


Innovam/Lamborghini Academy

The Innovam/Lamborghini application is nominated in the categories: Digital Transformation and B2B Commerce.

The Augmented Learning application for Lamborghini was developed by TWNKLS in cooperation with Innovam, the training institute for the automotive industry in the Netherlands.

With the introduction of new models, comes the challenge that a large number of engineers and sales consultants in different countries must be trained in a very short timeframe. Therefore, TWNKLS developed an Augmented Reality training application that provides in-depth insight into the cars’ complex technology by visualizing it in 3D, on top of the live camera view. By looking at the actual car with a tablet, the user has presented an overlay with detailed and technical information, whereby the operation, coherence and dependencies of the different parts are made clear. Resulting in a shorter learning time and a serious increase in employee engagement. The full case report (in Dutch) can be found here:


IKEA Place

Ikea Place is nominated in the category: New Interfaces

The AR application IKEA Place was developed by TWNKLS in cooperation with Inter IKEA Systems and SPACE10. IKEA Place lets you virtually ‘place’ IKEA products in your space. The app includes thousands of 3D and true-to-scale furniture models from sofas and armchairs to footstools and coffee tables. IKEA Place gives you an accurate impression of the furniture’s size, design and functionality. The app let you “bring it home before you buy it” and turns everybody’s home into an IKEA showroom. IKEA is currently one of the top performing AR applications with over 2 million downloads worldwide and estimated media coverage worth hundreds of millions. The full case report (in Dutch) can be found here:

Check IKEA Place out yourself!



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