A Manager’s guide to Augmented Reality. By Prof. Michael Porter
Michael Porter, one of the world most outstanding business professors, published in the December edition of the Harvard Business Review, A manager’s guide to Augmented Reality. In the article Porter mentioned two of TWNKLS projects; Ikea Place and Wemo Operator 4.0.
The full read can be found at the bottom of this page. But we summarized for you the 4 key take-aways:
1. AR enables a new information-delivery paradigm
AR combined with smart glasses allow workers to receive the right information, at the right time, in the corner of their eye. Thereby taking fully advantage of the information and insights produced by connected products and smart data analysis and moreover prevent an information overload. Next to that, by superimposing digital information directly on real objects or environments improves our ability to rapidly and accurately absorb information, make decisions, and execute required tasks quickly and efficiently. AR allows to visually guide operators through repairs in real time, and connecting them with remote experts, who can help in that way multiple (junior) co-workers. See our Remote collaboration case for the Dutch healthcare.
2. AR helps to visualize.
AR-enhanced visualization to demonstrate the design and capabilities of objects at hand. AR application allow customers to see 3-D representations of multiple configurations and how subsystems fit together. When customers can see virtually how products will look or function in a real setting before buying them, they have more-accurate expectations, more confidence about their purchase decisions, and greater product satisfaction. See for example the cases we have made for Ottolift staircases and Rexel Solar panels.
3. Instruct and guide
AR is redefining instruction, training, and coaching. Written instructions for assembly tasks, for instance, are frequently hard and time-consuming to follow. Standard instructional videos aren’t interactive and can’t adapt to individual learning needs. In-person training is expensive and requires students and teachers to meet at a common site, sometimes repeatedly. And if the equipment about which students are being taught isn’t available, they may need extra training to transfer what they’ve learned to a real-world context.
AR addresses those issues by providing real-time, on-site, step-by-step visual guidance on tasks such as product assembly, machine operation, and warehouse picking. Complicated 2-D schematic representations of a procedure in a manual, for example, become interactive 3-D holograms that walk the user through the necessary processes. Little is left to the imagination or interpretation. See our Wemo Operator 4.0 product.
4. AR and strategy
As the AR technology matures and the ROI realized by early adopters is noticed it’s important to ask yourself the following questions:
- What is the range of AR opportunities in your company, and in what sequence should they be pursued?
- How will AR reinforce your product differentiation?
- Where will AR have the greatest impact on cost reduction?
After the roadmap is clear the following questions should be adressed:
- Should your company make AR design and deployment a core strength, or will outsourcing or partnering be sufficient?
- How should your organizations create digital content?
- How will your AR applications recognize the physical environment?
- What AR hardware is required?
- Should you use a software-development or a content-publishing model?
The full article of micheal Porter can be found here.