IKEA Place and its design challenges
In the 74 years since, IKEA has managed to become a global brand, practically ubiquitous with everyday life. And as the world is changing faster than ever before, IKEA’s focus is not to be only aware of changes but to stay ahead of them and making sure they are always prepared for new opportunities.
In the summer of 2017, augmented reality became one of those opportunities when Apple announced ARKit for iOS11. By enabling millions of existing iPhones with AR capabilities, it would suddenly reach the masses and thus be relevant for IKEA. We (Space10, studio Norgram and TWNKLS) were invited to take part in shaping this new adventure for IKEA: IKEA Place.
The use case
Placing furniture in augmented reality has always been an obvious use case, so much so that it’s easily taken for granted. Yet the potential importance for IKEA cannot be overstated. Today, not everyone is on the doorstep of an IKEA store, and nearly 40 percent of people deal with an “imagination gap”: a lack of confidence in taking risks regarding changes in their homes.
Assembling IKEA Place, without a manual
With the iPhone being 10 years old, everyone has spent the best part of a decade getting used to communicating with, working on, and designing for small screens. Most of the time when designing an app, you’re designing for one screen, maybe in a few different sizes, but generally everyone experiences it in the same way. With AR, people are no longer just looking at their screens, they’re looking through them. Meaning that every guideline from the past decade has to be reconsidered.
Read the rest of the SPACE10 blog on how we have overcome these design challenges.